Pure Joy has partnered with Davines to bring you a color line that, with the help of quinoa protein extract, provides outstanding color durability and extra shine. Omega 9 gives the color a high-conditioning effect which protects and nourishes the hair. We're proud to offer a color line that protects against cuticle damage, preserves the integrity of the hair and scalp, and results in healthy, vibrant, silky, hair that provides perfect gray coverage.
Add dimension and contrast to your look with a one-color highlight or add additional depth with multiple colors.
Brighten your look with balayage - the subtle sweeping of hair color. Pure Joy artists apply beautiful, rich color to compliment the natural hair growth pattern.